The Sea.Hear.Now Festival in Asbury Park is just over two weeks away, as the festival has begun to roll out some of the finer details of the weekend.
Part of the non-music at the festival is what Sea.Hear.Now calls “Beyond the Music,” which are activations and activities to do throughout the festival grounds besides watching and listening to live music.
Also with the announcement of the “Beyond the Music,” the festival announced some more information regarding vendors and merch.
The festival announced its food vendors, which have many choices whether you are Vegan, Vegetarian, or Gluten Free. Sea.Hear.Now will serve as a spot for local cuisine like Mogo Korean-Infused Tacos along with some other favorites like Island Noodles, and Surf Taco. A full list of food vendors, sortable by cuisine and dietary restrictions can be found here.
The festival also announced the ability to pre-order festival merch for the first time. Other festivals have had this option, and Sea.Hear.Now is finally adopting it. You can choose between four items: two short-sleeve tees, a long-sleeve shirt, and a sleeveless shirt, all sporting a unique design and the festival lineup on the back.
You can pre-order the merch by clicking here to skip the lines and ensure that you can get some apparel before they sell out. Note that the festival merch will begin shipping after the festival’s conclusion.
Below are a list of all activations to be found on the festival grounds throughout Sea.Hear.Now
Josh Cellars Summer Tour Stop: Try various Josh Cellars wine by stopping by this activations with friends. The new Josh Cellars Seaswept, a blend of Sauvignon Blanc and Pinot Grigio will be available to taste as well.
Xyzal Zen Den: Take a photo with Nigel the Owl, the one you’ve seen on Xyzal commercials, take a break in the shaded lounge, and have a chance to win prizes if you arrive early.
Mamitas Tequila & Soda Bar: Tequila and seltzer are on the rise as a pair, and you can try them out at Mamitas, as well as stop by for games and giveaways.
Club Wyndham: Relax and enter sweepstakes at Club Wyndham, where you can also learn about their different destinations.
Bud Light Backyard: The Bud Light Backyard serves as an area to hang out with friends and have a seat, while also entering prizes, such as an exclusive Sea.Hear.Now x Bud Light surf board.
Owen’s Craft Cocktail & Mocktail Bar: Owen’s Craft Cocktails can be found at various bars throughout the festival, but you can also stop by the activation area near Convention Hall.
Aperol Spritz Piazza: Italy meets Asbury Park with the Aperol Spritz activation, including photo opportunities and AR experiences.
Sierra Nevada’s Hazy Little Lounge: The Hazy Little Lounge is an area on the boardwalk where you can chill and watch sets from afar while also checking out the lounge area.
Verizon: Verizon is returning to Sea.Hear.Now this year with its deck right on the beach, split between the Surf and Sand Stage. You can watch sets from the deck and charge your phone at their wireless charging station. Additionally, Verizon customers have fast-pass access to merch lines.
Free Cisco WiFi: Perhaps one of the most intriguing new activations is Cisco’s Free festival WiFi, available to connect to all weekend.
Rakuten R-Cade: Hit the claw machines at the Rakuten R-Cade for a chance of prizes and fun.
Sea.Hear.Now with Tito’s: See the Copper Cap Lounge and play games at the Tito’s activation, while also enjoying some Tito’s cocktails.
Corona Beach House: Relax and drink some Caronas at the Beach House lounge.
Teremana’s Mana Mobile: Teremana Tequila is teaming up with Sea.Hear.Now for some unique giveaways and photo opportunities at their activation area.
Twisted Tea Tailgate: Get some Twisted Tea at the Tailgate lounge and keep the vibes going.
Hendrick’s Grand Boat Bar: Grab some Hendrick’s Gin or one of their cocktails at the Boat Bar along the boardwalk. Take a seat and relax in their garden oasis and take a sip of one of their cocktails.
Traveller Whiskey: Traveller Whiskey is serving as the festival’s Official Whiskey Partner to try some whiskey made in collaboration with Chris Stapleton.
White Claw Shore Club: Hit the White Claw lounge for some giveaways, photo areas, a place to hang out, or to just have some White Claw.
Also, let this serve you as a reminder to activate your wristbands on Sea.Hear.Now’s website, which can be done here. Note that the festival is cashless, so you need to either bring a card or pre-load one onto your wristband. If you choose the latter option, just be sure to tell your server that you’ll be purchasing via wristband.
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